On April 3rd, Yema Helmet, a giant in the Chinese helmet industry, officially announced Jiang Xin as the brand’s first image spokesperson and held an official signing ceremony in Shanghai.
It is reported that this is the first official image spokesperson announced by Yema Helmet since its establishment in 1991. The aim is to convey Yema’s young and fashionable brand spirit, further establish an emotional connection with a broader trendy group, and help Yema quickly break into new markets, jointly opening a new chapter in “fashionable and safe travel by electric vehicles”.
As a well – known Chinese actress, Jiang Xin is the charming Concubine Hua in “Empresses in the Palace” and the touching Fan Shengmei in “Ode to Joy”. With her outstanding performance, she has created many classic characters for the audience and won numerous honors in film and television works. Meanwhile, with her unique charm and innate perfect image, Jiang Xin has become a beloved “national goddess” among the public.
Jiang Xin’s elegant and fashionable positive image is highly consistent with Yema Helmet’s corporate mission of “facilitating safe and fashionable travel”. Since its establishment in 1991, Yema Helmet has been deeply involved in the helmet field, dedicated to researching and developing high – quality and high – safety helmet products. At the same time, with its unique design and good looks, it has won the favor and trust of consumers and is a leading helmet brand in China.
“Collaborating with Ms. Jiang Xin also marks a new strategic upgrade of the Yema brand,” said Wu Weijian, the general manager of Yema Helmet. “From a brand perspective, we also hope that through this cooperation, we can better communicate with the young consumer group and let consumers get to know the new Yema.” General Manager Wu also said that in recent years, electric bicycles have become the mainstream choice for urban travel, and providing consumers with a safe, comfortable, and fashionable travel experience has always been the focus of Yema’s efforts. “For thirty years, we have always put users first and designed helmet products that truly meet users’ needs. I always believe that good products have a soul, and we hope that consumers can feel our sincere care through our products.”
This is also Jiang Xin’s real perception of Yema Helmet. At the signing ceremony, when talking about the reason for the cooperation, Jiang Xin said, “Professionalism and rigor are the most prominent qualities I feel from the Yema team. I believe they are treating every product and consumer with heart. Yema Helmet has a rich variety of products, and I’m deeply attracted by their looks. I believe such fashionable helmets can let us fully enjoy the fun of travel.”
The future is here. Under Yema Helmet’s new brand strategic layout, joining hands with Jiang Xin to create a new cycling trend is not only an important step for Yema Helmet to expand its young user market but also the best proof of Yema’s in – depth exploration of the young circle. It is believed that with the cooperation between Yema and Jiang Xin, Yema will penetrate deeply into the young consumer group and initiate a new trend of fashionable and safe cycling!
Introduction to the Yema Brand: YEMA Yema was established in 1991 and is located in the Economic Development Zone, Lanxi City, Jinhua City, Zhejiang Province. It is a helmet manufacturer covering an area of 65,000 square meters, integrating production, testing, development, creation, and sales. It is currently a leading helmet brand in the Chinese market in terms of sales volume.
Yema Helmet’s corporate development always keeps pace with the international helmet industry trends, profoundly understands the future market direction, and knows the real needs of cyclists. It assembles a new – generation design team and incorporates world – advanced concepts. Starting from the perspective of safety and combined with a user – friendly design approach, it fully considers the needs of different consumers, making Yema’s safe, comfortable, and fashionable helmet products the favorites of consumers.
Undoubtedly, modern and standardized production is an advantage. Yema Helmet has a full – process quality monitoring system, making every detail impeccable and every product of excellent quality. The company strictly adheres to the ISO9001:2000 quality standard and has passed the quality system certification of the Chinese safety department. At the same time, the company has also passed the quality standard certifications of the US DOT, European ECE, Brazilian NBR741, etc. Its products have been exported to more than 40 countries and regions around the world, including the United States, Canada, Italy, Russia, Brazil, and Argentina.
Over more than thirty years of corporate growth, relying on its brand influence, industrial chain model, supplier network, product planning and design, sales channels, and logistics in the helmet industry, Yema Helmet’s production and sales scale and economic benefits have long been at the leading position in the industry.

At the signing ceremony, Jiang Xin and General Manager Wu Weijian signed the cooperation agreement.

Jiang Xin autographed for Yema Helmets.

Jiang Xin signed autographs on the spot.